기업선정의 이유에서도 언급 했듯이 AMORE PACIFIC은 우리나라 100대 기업 중 여성 사원 비율이 가장 높은 회사이다. 아직까지는 안타깝게도 여성의 사회생활에는 여러 장애가 있기 때문에 여성사원의 근속년수는 남성사원의 근속년수에 한참 못 미친다. 이러한 평균적인 문제 뿐 아니라 AMORE PACIFIC은 여성
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
woman dressed elegantly. India is rich but, in fact, far more poor people. India's poverty problem is very serious level, 25 percent of people earning less than 25 cents a day to live in absolute poverty. 75% of them are peasants living in rural areas. Most of the workers is not a form of formal employment are unable to receive proper protection.
5. Health care in India
Indigenous or trad
woman dressed elegantly.
in fact, India is rich but far more poor people. India's poverty problem is very serious level. 75% of them are peasants living in rural areas. Most of the workers are unable to receive proper protection.
Indigenous or traditional medical practitioners continue to practice throughout the country. The two main forms of traditional medicine practiced are the ayur
00 million Indians have no mains electricity at all. While 80% of Indian villages have at least an electricity line, just 44% of rural households have access to electricity. Acity. Acity.a sample of 97,882 households in 2002, electricity was the main source of lighting for 53% of rural households compared to 36% in 1993.Some half of the electricity iecttolen, compared with 3% in China. Thecttolen
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun